I met Adam Ward as a customer of Simpler Consulting. We needed to innovate. Establishing an effective innovation unit was a necessity if we were to become the market leading medical practice that we wanted to be.  The creation of the Atrius Innovation Center was a project led by Adam Ward. There is no question in my mind that the unit would not exist at its current level of development if it had not been for Adam’s enthusiastic leadership skills and his ability to transmit the “how” of innovation to others. He has lead me to a greater understanding of innovation, its methodology, the barriers it encounters, and the true difference between simple improvement and new processes and products that delight the consumer and add continuing value to the enterprise. Adam is a great engineer and an even greater communicator and leader. 

Gene Lindsey; CEO Emeritus, Atrius Health

Adam was instrumental in our efforts to enhance our product development activities: defining new org structures, processes, and tools to engrain this into the fabric of the teams.  Adam’s focus, energy, and leadership were outstanding and his ability to listen and adapt his approach to suit his audience were key to making this successful. 

Mike Barber; President & CEO, GE Healthcare-MICT


Adam is highly skilled in the traditional Lean Product Development techniques but the profound differentiator is the remarkable breadth and depth of knowledge and skill in discovering new ways to understand problems and solve them. He is a master teacher and facilitator. It is a delight to work with him. If I were interested in healthcare transformation, I would want to have Adam on my team! 

Zeev Neuwirth, MD; Senior Medical Director of Population Health, Carolinas Healthcare System

Adam’s teaching, coaching, and guidance has been one of the biggest influences in my professional and personal learning journey. He has deep experience and expertise in new product development and innovation thinking and has truly transformed my thinking in these spaces. Adam has helped me to be myself and have fun at work which led me to a better understanding of the difference between being efficient and being effective. 

Ted Toussaint; Innovation Faculty, Catalysis